The first point of contact between your business and potential customers is your shopfront and you need to make sure that it makes a strong impression on them. This can be ensured with signage branding.
You have to understand your brand identity first before you go into signage.
This means looking at what makes your business different from your competitors and what your target audience is. There may be certain emotions you want to evoke in potential customers to build a connection with your brand. The signage branding Melbourne should reflect the personality of your brand, unique selling points and your values so that a memorable brand experience can be created. You also need to choose the right signage materials. Think about the aesthetic you want to have for the shopfront. The materials you choose will also be affected by the location of the store, budget and exposure level to elements. Some common materials you will come across when it comes to signage materials are metal, wood, vinyl and acrylic. Metal signage gives a professional appearance and it can elevate the shopfront of a high-end retail environment. It is also ideal for corporate environments.
There are so many applications made possible
With acrylic signage and it is a durable modern option. A cost effective option you can consider is vinyl signage and you can actually apply this to so many different surfaces such as floors, windows and walls. Wooden signage has been around for a while and you can add warmth and character to your shopfront with this. If you have a rustic or vintage aesthetic to your business, wooden signage can be ideal. You need to think about which materials will complement your brand image. Durability and longevity of the materials should be considered as well because you need to choose a material that can withstand outdoor elements without losing its vibrancy. Visibility of the branding is what captures the attention of potential customers. And you need to check whether your branding can be read from a distance. To ensure this, you can use bold and legible fonts, contrasting colours and clear messaging.
If a design is overly complex or cluttered,
It can lessen the impact of the signage as customers will not be able to read it easily or understand the message. To increase legibility and visibility, you have to consider the spacing between letters, font size and placement. You can test different designs and different positions to check what gives the most impact. The key brand components of your business such as the colours, tagline, logo etc. should be used in the signage so that brand recognition can be reinforced. You need to be consistent in your use of brand imagery and messaging when it comes to all types of signage and advertising so that a unified brand experience can be provided for the customers. You can have the logo incorporated into the signage design or use brand colours or graphics so that customers become more familiar with the brand. This will create a strong impression on them and contribute to brand loyalty.