A business is just like a person, before it can actually make you buy its products there must be some sort of trust between the person and the buyer. Nobody actually buys from a stranger and is expecting that they are not going to be ripped off from such deal.
In the realm of marketing and consumerism, there must be a connection and some sort of trust between the buy and the seller before a costumer actually makes a decision to stick with a certain product, and that is where effective branding comes into the picture. Here are some of the effective markers and practices to establish a successful brand.
Create a Connection
This might be one of the most difficult things to be done in marketing and that is creating a connection between the consumer and the brand. There are many ways to do it, but none is actually a fool proof method that really sticks.
The only stable factor here is the quality of the product. the hardest thing would be to create that connection but when you succeed in it with a quality product, people will actually trust the brand and purchase again because their experience are actually reinforced with a positive result. And that is how you build that connection, with the quality of the brand itself.
If you are launching a brand in a wide range of territory one of the things that you have to establish along with the trust is the consistency of your logo and brand name. Maybe it can be altered to give a new look, but there must be this element of consistency so that people can learn how to distinguish that product and other products.
In light of this there are also firms who actually manage a brand across all locations for a certain company so that they can be sure that the element of consistency is already there and even so other elements of the branding are also managed by these trusted firms in order to ensure that the brand can be firmly and successfully established in many locations synchronously.
Psychology of Brand and Logo
The design of your logo must be psychologically in line with the message and voice of your product. For example, if you have a milk product in which your voice and message for that certain brand is health and freshness you would want to use neon purple colour with your brand because it actually does not fall into the same psychological category, the colours that you will most likely be using would be white, blue, and nature green.
So, in creating your logo you have to make sure that on the psychological level, people are going to be interested with your product and would make them want to buy it.
Nobody is saying that creating a brand from bottom up is an easy feat to accomplish, it usually takes time and a whole lot of boldness and creativity to pull it through and big corporations usually does it if they only stick with the right firm to accomplish those feats. Nevertheless, the list above does not point to a magical solution for things to happen, they are just markers for those who succeeded in establishing their brand and were able to make it a success.